Privacy Policy

In using our website, W as in WHY will ensure that your privacy is protected.  Please be assured that your personal information, if asked to provide it, will be protected and only used in accordance to this privacy statement.   W as in WHY takes the privacy of your information very seriously and requests that any users of this site read the privacy policy outlined below carefully.  W as in WHY does not sell, share or forward your information to any third parties, with the exception of those responsible for the delivery and/or payment of an order or our partner sites THE LAST SUPPER and Lead TIN for email newsletter subscriptions.  By using our website you consent to our privacy policy.


W as in WHY may collect the following types of information when necessary to fulfil orders or requests by you for marketing information. Types of data such identity data which includes your name, username or similar identifier.  Contact data which includes billing and delivery addresses, email address and telephone number. Transactional data which includes details about payments and ordering in addition to information relating to product(s) purchase history.  Technical data which includes IP address, browser type and version, browser plug-in types and versions, operating system and platform, and time zone settings/locations.  Profile data including username and password, purchases and order history, interests and preferences.  Marketing and Communications data which includes your preferences in receiving marketing newsletters from our partner websites THE LAST SUPPER and Lead TIN.


Data is collected either by information provided by you, the user of our website, or it is collected automatically, mainly through the use of cookies, but also through third party providers. Cookies do not identify you personally.


Data you may provide through the website when placing orders may include shipping and billing addresses, phone number and email address.  This data is used to fulfil orders placed through the website, including taking payment.  Additionally, this data may be used to communicate with you directly to aid in fulfilling orders as well as screen for potential risk and/or fraud.  And with your permission, when registering to receive our newsletters, which provide you with information relating to our products or services.  Data collected automatically, including IP address, date, time, location and the way each user interacts with the website is done for maintaining and improving the website as well as to screen for potential risk and/or fraud.  We may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Automatically collected data may come from third parties, such as Google Analytics to analyse trends, locations and usage, and newsletter sign-up providers like Mailchimp to manage email contact addresses.  W as in WHY does not collect or store any financial data, although financial data may be collected, used and governed through our third party payment processing gateway, Stripe.  Third-party service providers have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions and generally the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. For these providers, please refer to their privacy policies for your understanding in how your personal information will be handled by them.  The privacy policy of our payment gateway provider, Stripe, can be found here:  Once you leave or are redirected from our shop’s website to a third-party website or application, you are no longer governed by this privacy policy.


As a user of our website and services, you have the right to request a copy of the information that we hold pertaining to you.  If you would like a copy of some or all of your information please email  We would like to make sure that your personal information is accurate and current.  You may ask us to correct or remove information you deem inaccurate.  Further, if you wish for your information to be removed, please email shop@wasinwhy.comW as in WHY is committed to protecting and respecting the privacy of our customers and we maintain our policies in line with the latest legislation.  (GDPR)  When you place an order through our website we will maintain your order information for our records unless and until you ask us to delete this information.  For more information about our privacy practices, or if you have questions, or if you would like to make a complaint, please email or mail at 42 Webb’s Road, SW11 6SF, London, UK.


This policy applies to our products, services and website only.  There may be links on the W as in WHY website and by clicking and or following those links, thereby leaving our website, you will be governed by these third party policies.  W as in WHY is not responsible for the privacy policies or practices of other websites.


We may update this privacy policy periodically in order to reflect changes to our practices or for other operational, legal or regulatory reasons.

Last updated: 01 May 2020